We were asked to create a viral video that would break down the misconceptions people had about Bournemouth. Something that would engage the viewer and also generate interest from the media – all on a relatively small budget.
We produced a 60 second viral video that parodied the popular Visit California TVCs. Featuring local celebrities such as Harry Redknapp, Deborah Stevenson and the band ‘Madness’, the video took a light hearted look at the misconceptions people had about the sunny seaside town, and then turned them on their head.
Over 100,000 YouTube views, over 1 million unique website visits and media activity in excess of 6 figures.