- British Gas
- Multi-Meter Rewards
British Gas - Radio Advertising
We were commissioned by advertising agency TMP Magnet to write and produce a new radio advertising campaign to promote British Gas’ multi-meter rewards.
Our creative team put together a selection of scripts, with each concept looking at the brief from a different angle, while still retaining the company’s brand values.
British Gas loved the idea of featuring customer stories in the commercial, and so we produced this simple but effective ad with a single voiceover and a bright music track.
Within the first week of the campaign, British Gas saw a fantastic 15% increase in take-up of its multi-meter reward scheme.