We were asked to write and produce a radio campaign that ran alongside an existing TVC. This was to promote savings on the ‘New Sensations’ range.
We devised a humorous ad that featured a man sitting down for a romantic evening with his wife, Sophia - but getting side tracked by his beautiful new sofa. We also licensed the INXS track titled ‘New Sensation’ to help reinforce the message.
52% increase in sales during the promotional period.
- New Sensations