We worked with Greggs' marketing team to produce a video campaign to promote their breakfast range.
With a range of 5 videos, we showed audiences the variety of delicious meals available. The creative showed that a Greggs breakfast was so delicious, you'd want to make it last and last. To do this, every hero character was shown living in slow-mo as they took time enjoying the experience of their Greggs breakfast, while the world looked on, bemused, in real time.
The suite of videos increased Greggs' breakfast sales by 8% in the campaign period.