CASE STUDY

Brief

We worked with Greggs' marketing team to produce a video campaign to promote their breakfast range. 

Concept

With a range of 5 videos, we showed audiences the variety of delicious meals available.  The creative showed that a Greggs breakfast was so delicious, you'd want to make it last and last.  To do this, every hero character was shown living in slow-mo as they took time enjoying the experience of their Greggs breakfast, while the world looked on, bemused, in real time.

Results

The suite of videos increased Greggs' breakfast sales by 8% in the campaign period.

Social Video

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