A reposession is a daunting repercussion if your car has outstanding finance. HPI wanted to communicate this to their audience, while also increasing engagement and driving traffic to their website.
This commercial was one of a suite of TV ads that we produced for HPI. The ad opened by creating the idea that the person's car was being stolen. However, it then took a twist by explaining that this was a Repo Man. The ad did a fantastic job of explaining the serious implications of not getting a HPI check.
The Repo Man commercial was fantastically effective for HPI, resulting in a dramatic rise in online traffic to their website, increasing awareness of the dangers of not checking a car’s history. This awareness has also contributed to the company becoming the industry leader.