We were asked to create a TVC that appealed to mums who were responsible for booking package holidays for the family. Instead of going from site to site, they could compare everything in one place by visiting icelolly.com.
We produced an ad that was deliberately tongue-in-cheek and featured a woman on holiday by the pool checking out different men in their trunks – in other words comparing their ‘packages’. To heighten the tone we licensed Hot Chocolate’s ‘Sexy Thing’ and cast Joanna Page as the voice.
In the first hour after airing, the site received more traffic than it usually received in an entire week.