When IHG wanted to launch its Business Advantage Account across its 12 hotel chains with a new website video, our animation team stepped up to the challenge.
Our team created this entire video from scratch, from copywriting and storyboarding through to character design, animation, voiceover recording and sfx mixing. It resulted in the creation of a charming and engaging video which perfectly summed up the proposition and benefits of IHG Business Advantage to business customers.
The video was rolled out across the company's website and online marketing, and resulted in an exponential increase in enquiries about the new Business Advantage Account. The scheme is now a thriving and hugely popular part of IHG's business offering.