We work with Kumon on a regular basis, producing ongoing TV campaigns and social video which helps them better engage with their audience. Over the past 18 months, we've worked closely with the Kumon marketing team to create a suite of video content for their new website.
Word of mouth is still the most powerful form of advertising. So we visited students, parents and franchisees across the UK to capture their Kumon stories on camera. We created a series of 'mini-documentaries' which really lifted the lid on the Kumon brand and showed the benefits of the programme to the world.
Our work with Kumon has resulted in a 34% year-on-year increase in online conversion rates. The perception of the brand has gone from strength to strength, and we now have a huge asset bank from which to create new social video edits, TV campaigns, Radio commercials and more.