CASE STUDY

Brief

 

MoneyGram needed a simple yet effective way to let viewers know about their cash to account service.  The ad needed to work visually as the single 15" spot would need to be used around the world with minimal re-versioning for each market.

 

Concept

 

The high quality animation style used MoneyGram's brand assets to demonstrate the transaction between cash and account. Using 3D CGI and orchestral music composition we created a base commercial that could be used in any country in the world.

 

Results

 

The commercial simply and efficiently conveyed the message and was used to create multiple edits in a shorter time frame. Conveying the concept in a 15" spot meant lower local costs ensuring the budget not only went further producing the ads but at point of broadcast too.