CASE STUDY

Brief

 

When MoneyGram launched its new Cash2Account service, it needed a TV commercial which would work well in multiple territories around the world, and a piece of music that conveyed the sheer size of the brand's global reach.

 

Concept

 

Using 3D CG techniques, we created a base commercial that could achieve stand-out in any territory and had the ability to be easily reversioned for loacl markets.  In order to convey the scale of the service, we composed and produced an epic, orchestral style track using real strings and orchestral instrumentation.

Result

 

MoneyGram's Cash2Account service launched with great success in over 30 countries around the world.

Music Production

Transmission Productions Ltd,

Epworth House, 25 City Road, London, EC1Y 1AA

+44 (0) 20 3195 3930     office@wearetransmission.com

 

 

 

 

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