PC Specialist - TV Advertising
PC Specialist wanted to create an attention-grabbing branding commercial which would demonstrate the sheer power of their bespoke computers.
We targeted the core audience of PC enthusiasts with a campaign that showed off the internal workings of a PC Specialist bespoke computer. This was done by spoofing the famous Audi R8 TV commercial, showing the internal workings of the machine as the sound of an Audi R8 engine launched into action. The commercial then took a clever twist to reveal that the sound was in actual fact coming from a racing game.
The commercial has run on air for 4 months to great acclaim. Sales have increased by 25% and regular spikes in website activity are evident whenever the commercial plays on air.