We've been working with PC Specialist since 2012 and have produced various TV campaigns and social videos in that time. For this production, the online PC retailer wanted to 'lift the lid' on their brand, showing their incredible new production facility. As a website, they wanted to show the people behind the scenes and display the professionalism of their processes.
Using a variety of dynamic production techniques such as wire-cam filming, drone videography and steadi-cam cinematography, we created this vlog-like video which 'unboxed PC Specialist'. Targeted specifically at the YouTube generation, the video showed the company's fantastic ability to produce bespoke PCs and showcased the machines in production. At the same time, we also produced a 'sister' video which showed the company's Build Process.
The video campaign has so far generated a combined 32,000 views on YouTube, resulting in huge brand exposure and a deeper understanding of the company's professionalism amongst its devoted target audience.