Proxama needed to convey the features and benefits of their brand in a way that was clear and engaging. As one of the world's leaders in mobile technology, it was our job to showcase their product offering, and furthermore the relevancy.
Proximity marketing is all around us allowing advertisers to reach people with the right message, at the right time, in the right place. So it was important that we showcased the variety of locations and the timely messaging that can be served.
To do this, we devised a narrative that followed two people throughout a typical day and which highlighted the different ways they interact with this technology.
The production was executed in just 2 weeks, and the film was used to open one of the largest conferences Proxama has ever held with hundreds of global agencies and businesses in attendance.