'Ritz crackers are so versatile!' This was the brief we received from our client, Nabisco for the creation of a new social video to promote the ever-popular cracker.
Working closely with the client, we devised a huge range of recipes and concoctions which featured Ritz crackers. The idea being that we showed the crackers' versatility and explain how tasty they are with a huge range of accompanying ingredients.
The suite of videos increased Ritz' sales by 9.3% in the campaign period.