As part of the TV brief, Touchnote tasked us with creating an identity that the brand could own. Something unique and totally bespoke to the brand.
We tested a range of music genres to see which one best resonated with the brand's personality. The results clearly showed that folk connected closest with its characteristics, and so we set about writing bespoke lyrics that conveyed the brand's ethos, all set to a infectious melody driven by a ukulele.
2 years down the line and the brand is still using this tune to great success with the addition of seaonal iterations to run a specific times.